Content and Blog Services

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Services Overview Content and Blog has a variety of services designed to make you famous and grow your sales. We work with web agencies and directly with end clients. Our expertise lies in online content marketing, and we get results. Website Copy Edit/Review Most web designers simply cut and paste the copy from the prior website’s structure. Or, they have the client write the copy from scratch. This works great because the client knows the product or service better than anyone. However, clients or cut and paste does nothing for user experience, user conversion, performance or SEO because few people not in the trade know how to write digital copy for website performance and SEO effectiveness.

Content and Blog remedies this issue. We have professional copywriters who understand user experience (UX), performance variants and search engine keys to delivering high-performing content that sells and makes you famous. Our website copy service evaluates and repositions the

website’s copy for better effectiveness across the board. Content and Blog will work with your existing keyword strategy to optimize your site so that it is friendlier to Google and the other search engines. Secondly, we will rewrite the copy to better perform. The objective is to increase a visitor’s propensity to buy your service (increase conversions).


Websites that blog see 55% more traffic. In an ideal world you publish on a daily basis. Many sites do not even publish on a monthly basis. Our ghost blogging program helps this. By partnering with the client in blogging, their integrity is intact and they have a helping hand in communicating with their visitors. We develop the company’s persona and write from your voice. Program highlights include an initial program setup where we interview the owner to develop the persona, company direction, services mix and overall plan direction. From there, we research the market, competition and high-level keyword targets. On a monthly basis, we conduct a new interview to gain the latest insight and content material. The editorial calendar is developed with articles published four times a month. Additional articles are available on a one-off basis. Lead Nurturing Campaigns Autoresponding Email Series Many websites have calls to action to entice the visitor into buying something. However, almost all websites do nothing to nurture the visitor who is not ready to buy now. Content and Blog believes that we can extend our lead generation ROI simply by increasing the engagement of the tire-kicker. We accomplish this through email campaigns that are content-rich and highly relevant to issues that all visitors, but especially the tire-kicker, will respond to. We invite them to engage and receive invaluable insight and information found in the email series. Content is critical, and the issue must be compelling. All series start off with limited “sales” and increase in call to action as the series nears completion. You might say that the progression is 5% sales at the beginning and 95% sales at the end. Email series vary from five to seven emails per campaign, and each campaign has a perpetual life as long as the subject matter remains relevant. You may develop multiple campaigns. Social Media Profiles Do you need a Facebook, Twitter, Linkedin, Google +, Pinterest or some other social media profile page created?


Do your page effectively communicate your brand? How good is the look? Content and Blog can help you build your social profile and increase your social equity. LinkedIn Company + Key Exec Profile Services With more and more folks “Google Stalking” key people in companies prior

to engaging them in business, it is becoming increasingly more important to make sure that the corporate brand carries through to the proper social media channels, especially for your key execs. For businesses, this means LinkedIn. Today, LinkedIn has replaced corporate executive bios, resumes and CV’s as the means of looking up key individuals in companies. We find that investors, prospects, employers, business partners, etc. are “checking you out” before having that discussion. Just look at your own profile views in LinkedIn to see for yourself. To insure that your best foot is forward, Content and Blog has a special service tailored specifically around LinkedIn. The result is that when someone investigates your profile through Google and LinkedIn, you shine, and your company’s brand remains tops. What we offer: • Create/Refine your company LinkedIn page and Showcase pages so that your message

is clear and consistent and up to date with how you promote yourself online. We will also create/refine a showcase page for each product, service, vertical or other interest/specialty that you desire.

• Create/Refine your top executives’ LinkedIn profiles. This includes interviewing each executive (electronically works great for those time-constrained) to help develop their profile content and tell his or her story professionally


• Create personal, key executive websites. See an example at johnjstein.com. These template sites pull the LinkedIn profile data and spotlight your exec in a unique and compelling way. When your exec gets “Googled”, you now have a great way of presenting him.

• Purchase our LinkedIn Profile Guide to use when creating future employee profiles. Insure that you have a consistent message, tone and persona developed for every employee that you help.

One-Off Programs Whether it is a monthly article of interest, Landing Page text, PR copy, email newsletters or even a letter that you want published, Content and Blog has all kinds of services to help get you noticed. It is important to keep in touch with your market. There are many vehicles available – each with a specific intent and purpose. For example, newsletters will tell the world what it going on right now and can speak to critical and timely issues. Newsletters allow you to stay in front of people who have connected with you previously. Compare that to PR, which is a short, current article on developing events. This gets published to the world, independent of any prior relationship. We love PR to prospects, key industry players, known experts, consultants and other “movers and shakers”. Or, you could send targeted emails on specific subject matter that keeps your market informed and engaged. As a final example, many companies embark on adwords (PPC) or other lead generation programs and need help crafting the copy for the ad or the landing page. Content and Blog is proven in developing copy that drives customer behavior and grows sales. Our latest success shows a California HVAC client spending less than $500 on a letter for an annual trade show. The goal was to get published because they wanted the PR factor. We reached that goal, and we also ended up getting two deals amounting to more than $15,000 in business – right at the show! Just give us a call today, and we can help you no matter what your copy needs are.


Rates and Schedules Our philosophy on rates is simple: we provide senior-level services at affordable, agency-level pricing. If you are looking for text filling or lower-grade work, we recommend textbroker, elance, Odesk or any of the freelancer sites that do not weigh the performance factor as heavily as we do. We vary our rates based upon whether the project is one-time or recurring on a monthly basis. All monthly work requires a six or twelve-month commitment, and our pricing reflects the term commitment. Our work mandates excellence and will perform. If you are unhappy, you do not pay. Call Us Today at (720) 334-7308

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