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1.Lecture: Foreign Direct Investment 2. Read CEMEX case In less than 10 yearx CEMEX transformed itself from a primarily Mexican company to the third largest cement company…

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Slide 1 Cement industry analysis Slide 2 An Overview Cement is one of the core industries which plays a vital role in the growth and expansion of a nation. The demand for…

Ethics & Brands From an Egyptian Wall dating back to 2,000 B.C. What is a Brand? A brand is a combination of attributes, communicated through a name, or a symbol, that…

Slide 1 Cement industry analysis An Overview Cement is one of the core industries which plays a vital role in the growth and expansion of a nation. The demand for cement,…