1. CHAPTER 13 Advertising andPublic Relations M A R K E T I N G Real People, Real Choices Fourth Edition 2. It’s an Ad Ad Ad Ad World Advertising is nonpersonal communication…

1. Thanks for taking a few minutes to peel back the pages of our book. This book was written specifically with you in mind. No, really. It was. We used an online, on-demand…

1. 2. THE NEWS 3. MASHABLE: Hulu Plus Is Set To Hit A Million Paid Subscribers Amid continued rumors that Hulu is considering a sale to Google, Yahoo or Microsoft, Hulu CEO…

1. 2. THE NEWS 3. USA Today The iPad trumps oil: Apple is most valuable U.S. companyInvestors seem to think you want an iPad more than oil, as Apple became the most valuable…

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