nu

Thanks for taking a few minutes to peel back the pages of our book. This

book was written specifically with you in mind. No, really. It was. We

used an online, on-demand printing service that gives us the ability to

customize this book everytime we have the need. Though, as you will

see, there are some limits to the degree of customization we’ve applied.

Like you won’t find your name in here unless your name happens to be

Gordon Law. What you will find are ideas. Ideas we’ve developed into

business solutions for other companies like yours. Ideas that can lead to

strategies and communications that will help you intersect your business

goals with your customers’ needs and expectations. Ideas are what

we’re all about. It’s why we promise nu ideas served fresh daily.

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Sacred cows make great steaks. Sacrilicious!

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Why the sacred cow must die. Shifting client priorities, fragmented

demographics and media-weary consumers have turned the advertising

world on its ear, and the sad fact is, clients are getting the short end of

the stick. Big time. They're pouring precious media

dollars into outmoded messaging and media. The

sacred cows of advertising's past are no longer

viable in today's complex marketplace of lightning

fast communications and information overload.

That's where Numantra comes in. The lean, mean wholly integrated

advertising agency of the future, Numantra was built from the ground

up to address today's new marketing realities with communications

that maximize your resources with a proven approach to reaching

today's customers.

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Dave Evans Susan Taylor Gordon Law

Different for a reason. At Numantra, we do things a little differently. For

example, we don’t call ourselves an ad agency. We call ourselves a

marketing braintrust. Partly because we have some great brains in the

shop. Our founders, Dave, Susan, Gordon, Tony, Charlotte and Mike each

have spent decades working for some of the largest ad agencies in the

world. It was experience that was invaluable, ultimately, because it

taught us that we just can’t keep following years of tradition if we want

to have an impact in today’s marketplace. So we got together for a lot of

serendipitous reasons and formed Numantra. Ka-boom! The forever-

new marketing braintrust that maximizes client resources with fresh

insights, accountable solutions and kick-ass results was born.

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Mike Heronime

And since its inception, Numantra has been meeting its clients’ marketing

challenges through a host of integrated services that include strategic,

creative, research, media, interactive, production and technology services.

All of these services are geared towards one thing — your customer.

Because the most obvious reality in today‘s marketplace is that the

customer is in control. With this in mind, Numantra helps business leaders

intersect their business goals and objectives with their customers’ needs

and expectations. Our creative and strategic services are designed to lead

businesses in the fine art of leveraging digital media that will

build powerful relationships between their brands and their users.

That’s the reason we’re different.

Charlotte AmmermanTony Ammerman

BRAND/CUSTOMER INTERSECTIONS Today’s mediascape is one that is

constantly fragmenting. With more consumers customizing their own

mediascape with an ever-growing array of communication devices and

channels, mass media is quickly giving way to micro media. This change

in the mediascape actually provides advertisers with more targeted

opportunities for their messages. The key to effectively navigating this

mediascape resides in the quality of intelligence acquired about the

customer. Mapping media with valuable insights into customer behavior,

our innovative evaluation of media properties and consumers highlights

the most effective ways to bring the right messages to the right

customers when they are most likely to respond.

Is your customer simply on the go, or perhaps going away?

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S T R A T E G I C S E R V I C E S

BRAND WORKSHOP We help companies discover the essence of their

brand and strategically define the basis for all of their brand’s

communications. Our Brand Workshop process starts with Brand

Worksheets that survey brand stakeholders for their critical insights.

Then our team leads an interactive, in-person Brand Workshop that

includes a select group of brand stakeholders who work together through

the essential elements that make up the essence of a brand. Finally,

our team concludes the process by defining the Strategic Concept

for the brand through a series of collaborative meetings with the brand’s

primary stakeholder.

How would you define the “soul” of your brand?

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S T R A T E G I C S E R V I C E S

NUMEDIA STRATEGY Business gets conducted where the customers are.

With a wealth of time saving services, readily searchable information and

customizable data, today’s customers are making themselves perfectly

comfortable across the cushy plains of the digital mediascape. At

Numantra, our strategic experts conduct an in depth study of a company’s

business practices, as well as its goals and objectives, and layer it over a

comprehensive digital mediascape that includes website, microsite, online

advertising, viral marketing, email marketing, search engine marketing,

database marketing and other case-specific digital media to determine

the best strategic applications suited to creating highly effective

intersections with your customers.

What is your company’s marketing strategy built on?

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S T R A T E G I C S E R V I C E S

IDEA TRAINING WORKSHOP Today’s business is built on the strength of

ideas — ideas that define products and services and the communications

used to market them. Ideas are living things that are born. They grow.

And reproduce. They adapt and respond — depending on the people that

rub up against them. Ideas are born into a cold, hard world with very

limited chances for survival. If we want our ideas to survive, there are

some very specific steps we must take to help them on their way.

Through our Idea Training Workshop, you and your team will learn about

the powerful nature of ideas, their source and their value. Activities and

exercises teach specific techniques for generating, improving, producing,

and selling ideas. Increase productivity, collaboration, creativity and

problem solving skills in your organization or team.

Where does your company get its best thinking?

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S T R A T E G I C S E R V I C E S

PERPETUAL RAPPORT In today’s “conversation economy,” one-way

communication with customers is a sure-fire path to extinction. Through

a comprehensive evaluation of your business goals and objectives and

your customers’ needs and expectations, we develop an actionable, two-

way conversation strategy that produces something we call “Perpetual

Rapport.” With Perpetual Rapport, each new communication with a cus-

tomer is affected by the last one — growing and guiding the relationship

with the customer and creating lasting bonds along the way.

Are you dancing with your customers — or at them?

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S T R A T E G I C S E R V I C E S

INSIDER TRAINING The days of consumers living comfortably within a

small media space carefully defined by three networks is long gone.

Today, consumers create their own media space. They invite their friends,

family and associates to join them in that space. These customized media

spaces often result in the creation of unique cultures, languages, and

customs. Companies that stay connected to their customers today get

close enough to their customers to get an invitation. Using our 4-D

Audience Evaluation & Profiling methodology up front, Insider Training

brings valuable consumer insights to this pan-discipline workshop, mining

intelligence from within your company to produce strategies that turn

your brand from an outsider into an insider.

Have you received your invite into your customer’s inner circle?

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S T R A T E G I C S E R V I C E S

4-D AUDIENCE EVALUATION & PROFILING We utilize industry standard

research resources coupled with our own proprietary methodology to

produce a four-dimensional illustration of each of your key audience

segments utilizing the following four criteria:

Demographic: who they are as defined by traditional demographic

metrics like location, age, income, etc.

Psychographic: who they are defined by their attitudes and

opinions as they specifically relate to the client’s product, service,

category, competition or brand space

Behavioral: who they are based on their activities, actions,

reactions and responses

Communal: who they are based on the groups, associations and

communities with whom they mingle

What do you really know about the people you’re trying to reach?

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S T R A T E G I C S E R V I C E S

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SOCIAL NETWORK PLANNING Your best customers are congregating

online. Whether they are user group members, fans, consumer advocates,

or enthusiasts, we evaluate the dozens of online social networks

(MySpace, YouTube, Facebook, etc.) to determine where their numbers

are the highest. Then we develop an Engagement Plan for your brand,

product or service that will intersect with your customers in their

social network.

Are you ready to make friends with your customers?

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S T R A T E G I C S E R V I C E S

WEBSITE ARCHITECTURE ASSESSMENT Structuring a website for optimal

usability, functionality and efficiency is combined with the strategic

organization of content, messaging, and interactivity. We create website

architecture that aligns your business goals and objectives with your

users’ interests and needs and establishes a priority and hierarchy for your

digital communications to follow. Our Website Architecture Assessment

is a collaborative effort involving input and feedback between our client

and strategic planning experts. The Website Architecture Assessment

produces a workable site architecture and relevant wireframes in the form

of schematic renderings that will be used as the foundational structure for

the website’s development.

How will you support all of your needs and your customers’ needs?

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S T R A T E G I C S E R V I C E S

WEB 2.0 WORKSHOP Your customers are looking at your company and

your brand through a different set of eyes. Today, their vision is shaped

by their experience with the Googles, Amazons, and YouTubes of the

world. Websites that have not been optimized with searchable,

interactive, personalized features and capabilities (Web 2.0) are in danger

of becoming irrelevant to their intended audiences. Our Web 2.0

Workshop will show you how to strategically identify specific tactics that

meet your online business and communication objectives while they

allow your users to more effectively search your site, add content and

comments, subscribe to your content and in general, interact with the

information that you have.

How will your brand be perceived online?

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S T R A T E G I C S E R V I C E S

USER EXPERIENCE SCORECARDS & WEBSITE EVALUATION Websites

organized by business units instead of customer goals — one of the most

common mistakes companies make with their websites. And in today’s

consumer-controlled marketplace, it’s a fatal error. But it’s just one factor

we consider when evaluating your website. Over 100 different factors are

reviewed and researched to provide a comprehensive evaluation of your

website’s strengths and weaknesses. Our systematic approach to

evaluating the usability and effectiveness of websites and their ability to

meet the goals of their online strategy employs proven criteria and

methodology from industry leading sources to create a thorough and

comprehensive evaluation.

Are you meeting a customer need or a corporate mandate?

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S T R A T E G I C S E R V I C E S

SEARCH ENGINE OPTIMIZATION & MARKETING In the void created by

consumers abandoning traditional advertising channels, comes the search

engine — digital power tools designed to help consumers acquire

whatever they crave. The fuel driving these search engines are known as

keywords — search terms that help a customer successfully navigate the

depths of the Internet. Our analytical approach to determining the most

effective keywords for your online communications combines insights

gained through your website, your partners’ websites, and your

competitors’ websites. Depending on your needs, we will also optimize

your website for search engines and even launch a search engine

marketing program based on our keyword findings.

What do you say to those customers who are still looking?

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S T R A T E G I C S E R V I C E S

This visual concept for Planning Professionals, a meeting and conference planning company, helped deliver the message that “Doing it all is all that we do.”

With consumers actively building barriers to advertising through DVRs

and do-not-mail lists, the need for breakthrough creative has never been

greater. To be effective in today’s media saturated marketplace, advertis-

ers have to do more than simply communicate, they have to get noticed,

remembered, and talked about. That’s what Numantra creative is about.

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C R E A T I V E S E R V I C E S

We created a fictional news team as a metaphor for McAfee’s 24/7 coverage of their customers’ networks. This video series ran in rich media ads online and on McAfee’s e-commerce web site.

For Neiman Marcus, we developed a series of eye-catching posters to help promote their sales incentive rewards program.

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C R E A T I V E S E R V I C E S

We put a garage door in an empty field to suggest to home builders that Overhead Door garage doors are more than functional. They’re beautiful enough to design a home around.

Animated rabbits helped to highlight a point about the compounding rate of rewards available to McAfee Marketing Partners.

This website worked in conjunction with video-on-demand content on Comcast’s cable network to help sign up drivers to attend an exclusive preview of the 2007 Chevy Tahoe.

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C R E A T I V E S E R V I C E S

We introduced Austin, Texas to the latest offerings of high-rise living via smart, virtual tours on the website for The Austonian.

To help re-establish Network General’s flagship brand, Sniffer, we unleashed a playful yellow lab on email boxes, websites, and trade magazines all around the world.

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C R E A T I V E S E R V I C E S

We helped eyecare professionals find their nearest distributor so they could participate to win a “Big Fat Greek HOYA Getaway.”

Our design for the all new Aaron Brothers website sets the stage for their launch of e-commerce.

“Brilliance” is what we call an email campaign for Horizon Homes that helps turn home shoppers into home buyers.

A day in the life of United Regional helped launch their new positioning campaign.

We created a wisened old cowboy to impart words of wisdom to picnickers in this speculative campaign for a chain of barbecue restaurants.

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Get to know us better. Thanks for taking a few minutes to learn more

about Numantra. As a result, perhaps you’ve identified with our philo-

sophical approach. Or recognized a category of business that’s similar to

your own. Maybe one of our services lines up particularly well with one

of your needs. In any case, we’re fairly certain a face-to-face meeting or

even a phone call could prove to be a positive step in the right direction.

Maybe you’re not ready for that level of commitment, in which case, we

suggest you pay our website or MySpace page a visit. You might even

want to sign up for our monthly email, subscribe to our blog or even our

podcast, just to stay in touch. Here are a few links that might help.

Call Gordon Law at 214.635.2227 or email Gordon at [email protected] our website and check out our podcast at numantra.comVisit our MySpace page at myspace.com/numantrabraintrustCheck out our blog at blog.myspace.com/numantrabraintrust