Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing…

A RESEARCH REPORT On “A study on marketing strategies of different Products of HUL Ltd.” MASTER OF BUSINESS ADMINISTRATION SUBMITTED TO U.P. TECHNICAL UNIVERSITY LUCKNOW…

CERTIFICATE This is to certify that Mr.Mayur R.Warule Is student of Bachelor Of Business Studies program of Institute Of Management & Research, Jalgaon. & he has…

Academic Year 2010-2012 III Semester Subject: - Product Management Topic: - FMCG – Ice-cream Industry Project submitted to Prof. Nikhil Rao Group No. 1 Team Members: Sr…

Executive summary Ice cream market is expanding rapidly, the reason behind this is entrance of manyplayers in market in turn result into increase competition. Because in…

“THE TASTE OF INDIA” A TOASTE TO THE WORLD PRESENTED BY: EULAILY PAMTHET NANDALALA SINGH AMOS A BRIEF PROFILE OF THE ORGANISATION  Amul was formally registered on…

INTRODUCTION In the recent time the market sentiments has completely changed and it has become completely a buyer market. In the F.M.C.G. sector especially there is a lot…

“Monitoring & Enhancing Sale of Amul ice-cream and deep-freezers and extensive Market Research on Amul's Pro-Biotic Food Products” A Summer Project Proposal…

A PROJECT REPORT ON “CONSUMER SATISFACTION TOWARDS HAVMOR ICE-CREAM IN SURAT CITY” Submitted by: Deladvala Mayur N (18) Gohil Vijay K (31) A Projest Report Submitted…

INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…