1. U24035 CUSTOMER RELATIONSHIP MANAGEMENT DR ADRIAN BENFELL 2. WHY CHOOSE CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? • Many CRM systems are under utilised, why? • Shortage…
1. Journal of Economic and Social Research 3(2) 2001, 2002 Preliminary Issue, 1-34Customer Relationship Management: Emerging Practice, Process, and Discipline Atul Parvatiyar1…
1. 1 2. • NAME: LAI VOON WEI• ID: 1081108082• COURSE : BBA MARKETING WITH MULTIMEDIA• ACADEMIC SUPERVISOR : Mdm Nurazlin 2 3. It was founded in 2002 as a Software…
1. Journal of Economic and Social Research 3(2) 2001, 2002 Preliminary Issue, 1-34 Customer Relationship Management: Emerging Practice, Process, and Discipline Atul Parvatiyar1…