Documents C HAPTER 14 DIRECT AND ONLINE MARKETING: Building Direct Customer Relationships CRS Questions &...

Slide 1 C HAPTER 14 DIRECT AND ONLINE MARKETING: Building Direct Customer Relationships CRS Questions & Answers Slide 2 14-2©2011 Pearson Education, Inc. publishing…

Documents Copyright © 2012 Pearson Canada Inc.14 - 1 Direct and Online Marketing Chapter 14.

Slide 1 Copyright © 2012 Pearson Canada Inc.14 - 1 Direct and Online Marketing Chapter 14 Slide 2 Copyright © 2012 Pearson Canada Inc.14 - 2 1.Direct marketing and its…