Documents Chapter 13.2 Introduction to Business and Marketing.

Slide 1 Chapter 13.2 Introduction to Business and Marketing Slide 2  Describe the kinds of market research a company may use.  Identify the steps in developing a new…

Documents “To successfully market a product, a company needs to understand what people want to buy and why.....

âTo successfully market a product, a company needs to understand what people want to buy and why they want to buy itâ Ch. 13 Objective: Marketing in Todayâs World Section…