European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6, No.26, 2014 168 Among Subscribers of Two Biggest Telecommunication…
The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share-of-wallet Timothy L. Keiningham IPSOS Loyalty,…