Slide 1 Overview of Database Marketing Slide 2 Historical Perspective Mass Production, Mass Media and Mass Mkt now replaced by -a one-to-one economic system The one-to-one…
Slide 1 Databases and Marketing Customer databases Data Warehouses Database Mining Slide 2 Customer experience management (CEM) is the collection of processes a company uses…
Overview of Database Marketing Historical Perspective Mass Production, Mass Media and Mass Mkt now replaced by -a one-to-one economic system The one-to-one future represents…
PowerPoint Presentation Databases and Marketing Customer databases Data Warehouses Database Mining Customer experience management (CEM) is the collection of processes a company…