1. THE FUTURE OF A BRANDJoanna LordVP of Marketing@joannalord 2. WHAT MAKES A BRAND? 3. Things have changed. 4. Things have changed. 5. What makes a brand today? 6. “Driven…
1. Consumer Intelligence Series: Customer Loyalty Series overview Through PwC’s ongoing consumer research program, we gain directional insights on consumer attitudes and…
1. THE FUTURE OF A BRANDJoanna LordVP of Marketing@joannalord#SIC2014 #makelove 2. WHAT MAKES A BRAND? 3. Things have changed. 4. Things have changed. 5. What makes a brand…
Slide 1 Blind test Subjective and Objective attributes. Overall performance of brand â sum of the scores it obtains on objective parameters. 100 c.c. vehicle brands : Yamaha…