Slide 1Branding, Packaging & Labeling Chapter 31 Slide 2 Branding Elements & Strategies Brand – a name, term, design, or symbol (or a combination of them) that…

Slide 1 Objectives and Budgeting We can’t afford advertising that isn’t working. –Thomas Knowlton President, Kellogg’s We can’t afford advertising that isn’t…

Slide 1 July 2014 Viewing Trends Overview Slide 2 Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014 92% (2hrs 54 mins) of this…

Slide 1 Slide 2 Kellogg’s Founded by Will Keith Kellogg in Battle Creek, Michigan, in 1906 Has manufacturing plants in 18 countries Sells in more than 180 countries Offers…

Slide 1 Bangor Transfer Abroad Programme Marketing Communications & Promotional Practice Branding Lecture Wk 1 L2 Slide 2 Bangor Transfer Abroad Programme Marketing Communications…