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Documents Perspectives on New Media Measurement PAMRO CONFERENCE – DAKAR August 2011 © 2011 Kantar Media...

Slide 1Perspectives on New Media Measurement PAMRO CONFERENCE – DAKAR August 2011 © 2011 Kantar Media Laurence Chausson International Marketing Director Slide 2 Preamble…

Marketing Olympic broadcast updated

Olympic & Broadcast IOC Revenue 2009-2012 Licensing 2%Ticketing 15% Domestic sponsor 23% Global Sponsor 12% Broadcast 48% Total 8,046M USD Source: IOC Marketing Fact…