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Market Research 6Sigma 1 THE KANO MODEL “HOW TO DELIGHT YOUR CUSTOMERS” Lawrence (Laurie) Phillips 2/4/2011 The Kano Model – What is it? 2  Professor Noriaki Kano…

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TQM: Principles and Strategies:  Customer Satisfaction  Employee Involvement  Process Approach  Continuous Process Improvement  Supplier Partnership  Performance…