Tips for Finding Good Dissertation Titles or Topics Doing a Master-level dissertation is a major challenge. Students have to be mindful of when they are developing or outlining…

GEORGE S. DAY Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life…

HOW ADVERTISING WORKS JOMC 170 04HowAdvWorks.ppt Readings • How Advertising Works: A Planning Model Revisited – By: Vaughn, Richard. Journal of Advertising Research,…

1. Loyalty and Relationship Seminar 3 – Consumer Marketing – Spring 2014 2. Team B3OscarAdissaDingMinea 3. Agenda 1. Intro…5. Discussion3. Oliver: Consumer Loyalty2.…

THE FORMATION OF BUYER'S TRUST OF THE SELLER IN AN INITIAL SALES ENCOUNTER John Andy Wood, James S. Boles, and Barry J. Babin This paper presents an empirical investigation…

1. Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing DecisionsProf. Dr. Bernd SkieraSkiera, Bernd (2010), "How Do Structural Models…

1. International Education Experience – Study Abroad Programs EDU 6050: Education as an Advanced Field Prof. Gail Matthews-Denatale By Connie Phillips 2. • Stakeholders…

1. The 9th Annual Marketing Management Association Teaching Awards Competition sponsored by Theresa B. Clarke, Ph.D. (formerly Theresa B. Flaherty) Professor of Marketing…

1. The Emerging Service-Logic Mindset: An Introduction and Global Implications Presentation for the Pacific Asian Management Institute PALS Lecture Series July 11, 2006 Stephen…

1. Using Brand Strategyto Increase Stock Price© 2000 BrandSolutions, Inc.Chuck Pettis (Author of TechnoBrands)BrandSolutions, Inc.6144 Wahl RoadFreeland, WA 98249(360) [email protected]…