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Marketing Win the kids, lose the parents? (@ CTC 2014)

1. Win the kids, lose the parents? Endorsement marketing for healthy foods Heidi Vandebosch – Tim Smits – Karolien Huybrechts @TimSmitsTim – KU Leuven CTC 2014 –…

Documents Green Ads

³GREEN ADVERTISING´ challenges for communicating a genuine green positioning By: Faisal Majed Medha AGENDA BACKGROUND ADVERTISING VS GREEN ADVERTISING CONCEPT OF ¶GREEN·…

Education Origins of The Psychology of Advertising by John Eighmey

1. Origins of Psychology of AdvertisingJohn Eighmey 211 Murphy [email protected] 2013. John Eighmey. All rights reserved. 2. The Psychology of AdvertisingPresentation…

Business Hispanics and Sustainable Transportation

1. SUSTAINABLE BEHAVIORS OFCALIFORNIA HISPANICS REGARDING TRANSPORTATION Dr. Mary Beth McCabe Dr. Ramon CoronaDr. Richard WeaverNational University DBA Colloquium Series…

Environment Meredithgibsonfilm260flipbookqueensuniversity

1. By Meredith Gibson Image:
Zach
Stern
via
Flickr
 2. “The United States comprises only 5 per cent of the world’s population, but has consumed about 5 times…

Business Conceptual model for brand utility on smartphones

1. 1 2. TABLE OF CONTENTSABOUT P3ACKNOWLEDGEMENTSP4INTRODUCTIONP5A LACK OF UTILITY IN WEB AND MOBILE ADVERTISING P7A NEW GENERATION OF MORE EXIGENT CONSUMERSP7A CONSUMER-CENTERED…

Documents The sociability of the brand - A framework for social media marketing - Kurio 2012

1. SOCIABILITY OF THE BRAND //“HOW TO WIN THE SOCIALMEDIA GAME”A framework and some research© Kurio 2012 2. SOCIAL MEDIA MARKETING CORNERSTONESCustomer insight in digital…

Business Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)

1.   2. Dr Stephen Dann The Australian National University Best Journals versus Best Fit Journals A Strategic Orientation to Research Quality 3. Knight to RQF’s Bishop…

Business Best Fit Journal Ratings Paper (Picking A Fight Mix)

1.   2. Dr Stephen Dann The Australian National University Best Journals versus Best Fit Journals A Strategic Orientation to Research Quality 3. You may remember me from……

Business A social marketing website you can trust

1. A social marketing website you can trust National Social Marketing CentreSecond National Social Marketing Conference 24 September 2007 Brian Cugelman, Mike Thelwall, Phil…