Slide 1 THE JOHNSON AGENCY 1 What Do Customers Buy? Defining Features, Advantages & Benefits Slide 2 THE JOHNSON AGENCY 2 CUSTOMER BEHAVIOUR Are Customers Rational…
Slide 1 THE JOHNSON AGENCY 1 SESSION 6 MARKET POTENTIAL FORECASTING Slide 2 THE JOHNSON AGENCY 2 MARKET POTENTIAL FORECASTING Slide 3 THE JOHNSON AGENCY 3 MARKET POTENTIAL…