1.Marketing ResearchAaker, Kumar, Day Eighth EditionInstructor’s Presentation SlidesMarketing Research 8th Edition Aaker, Kumar, Day2. Chapter ElevenAttitude Measurement…
Why Marketing Research? Why Marketing Research? Because itâs the basis of marketing Because you are not your consumer (student, parent, alumni, donor) Things change Why…
1. Marketing ResearchAaker, Kumar, Day Eighth EditionInstructor’s Presentation SlidesMarketing Research 8th Edition Aaker, Kumar, Day 2. Chapter ElevenAttitude Measurement…