Business From armed to charmed - Ogilvy Mobile Research

1. From armedto charmedPreparing for and profiting from thenew mobile-enabled point of saleMartin Lange Gareth EllenExecutive Marketing Director Director of DigitalMobile@OgilvyOgilvyAction…

Technology From Armed to Charmed whitepaper

1. From armedto charmedPreparing for and profiting from thenew mobile-enabled point of saleMartin Lange Gareth EllenExecutive Marketing Director Director of DigitalMobile@OgilvyOgilvyAction…