Business Service customization through dramaturgy

1. This chapter should be cited as follows: McCarthy I. P., Pitt L. F. & Berthon P. R. 2010. ServiceCustomization Through Dramaturgy, in Mass Customization – Engineering…

Documents Mass Customization

Mass Customization Prepared for ‘Infotech Applications in Marketing’ Group, University of Delaware, 31 October 2005 Donal Reddington, Editor, MadeForOne.com Copyright…