Conjoint Analysis Warren F. Kuhfeld Abstract Conjoint analysis is used to study consumers’ product preferences and simulate consumer choice. This chapter describes conjoint…
1. MEASUREMENT SCALES Presented By: Manoj Patel Asst. Professor JHUNJHUNWALA BUSINESS SCHOOL 2. BACKGROUND The "levels of measurement" is an expression which…
Slide 1Jamil A. Malik (PhD) National Institute of Psychology Quaid-e-Azam Univeristy Slide 2 Categorical Binary variable: Only two categories Nominal variable: More than…
Slide 1Hypothesis Tests II Slide 2 The normal distribution Slide 3 Normally distributed data Slide 4 Normally distributed means Slide 5 Slide 6 First, lets consider a more…
1.Basic Concepts inMeasurement R. K. PRADHAN2. Can Psychological Properties Be Measured? A common complaint: Psychological variables can’t be measured. We regularly make…
Slide 1 Bivariate Analysis Cross-tabulation and chi-square Slide 2 So far the statistical methods we have used only permit us to: Look at the frequency in which certain numbers…
Slide 1 Slide 2 Understanding Variables Emily H. Wughalter, Ed.D. Professor, Department of Kinesiology Spring 2010 Slide 3 What is a variable? Variables are determined by…
Slide 1 Point Biserial Correlation Example Categorical variable: Yes-No, F-M Ratio or interval variable: No. of incidents, lost days, or grade Slide 2 Formula Slide 3 Example…