INTRODUCTION © 2010 ExactTarget2 When reading marketing headlines like those highlighted in the image at left, itâs easy to understand why marketers get the impression…

INTRODUCTION © 2010 ExactTarget2 When reading marketing headlines like those highlighted in the image at left, itâs easy to understand why marketers get the impression…

INTRODUCTION © 2010 ExactTarget2 When reading marketing headlines like those highlighted in the image at left, itâs easy to understand why marketers get the impression…

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