Documents H&M Expansion 2008

Mälardalen University School of Sustainable Development of Society and Technology International Business and Entrepreneurship Master Thesis, Spring 2008 Leif Linnskog, Supervisor…

Documents The CoO-ELM Model

European Journal of Marketing Emerald Article: The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects Josée Bloemer,…