Slide 1 1 Introduction to the Cross Media Optimization Study Robert Acquaotta Director, Advertiser Relations Slide 2 2 Landmark study methodology assesses “Cost Effectiveness”…
Slide 1 10-1 Copyright © 2009 Pearson Education Canada CHAPTER 10 Out-of-Home Media Slide 2 10-2 Copyright © 2009 Pearson Education Canada Learning Objectives Differentiate…