1.An Introduction to Integrated Marketing Communications ©2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. The Growth of Advertising and Promotion ©2003 McGraw-Hill…
1.An Introduction toIntegrated MarketingCommunications© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. The Growth of Advertising and Promotion Expenditure in Billions…
1.An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. The Growth of Advertising and Promotion Expenditure in…
Slide 1 An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 The Growth of Advertising and Promotion © 2003…