1. Public Relations, Publicity, and Corporate Advertising. 2. Public Relations Defined A management function A management functionwhich and of and toevaluates public attitudes…
1.Q1 2012 EDITION featuring 2new chapters!eBookUnlocking Social Media for PRby Sarah Skerik2. eBook Unlocking Social Media for PRIntroductionby Jason Keller, Senior Vice…
1. eBookUnlocking Social Media for PR by Sarah Skerik 2. eBook Unlocking Social Media for PRIntroductionby Jason Keller, Senior Vice President, Products, PR NewswireSo social…
1. PR & IT synergy of content and tools 2. Content • What is PR? Definition by IPR • PR is about… • Communication cycle and principles • Short history of PR…