Documents 20 Chapter 20 Integrating and Controlling the Retail Strategy RETAIL MANAGEMENT: A STRATEGIC...

Slide 1 20 Chapter 20 Integrating and Controlling the Retail Strategy RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Slide 2 20-2 Chapter Objectives …

Documents 20-1 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall Integrating and...

Integrating and Controlling the Retail Strategy RETAIL MANAGEMENT: A STRATEGIC APPROACH 11th Edition BERMAN EVANS Chapter Objectives To demonstrate the importance of integrating…