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Documents Understanding Consumer Buying Behavior Chapter 4 McGraw-Hill/Irwin Copyright © 2010 by The...

Slide 1Understanding Consumer Buying Behavior Chapter 4 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 4-2 The Psychological…

Documents Hidden Treasures Identifying data sources that provide insights into customer behaviour

Hidden Treasures Identifying data sources that provide insights into customer behaviour Jo Rees Manager Market Research CQUniversity Australia What do you want to know ?…