Marketing Assignment2 ppt3

1. Purchasing Decisions 2. Key questions ● Who influences the decision to buy a product. ● What does the customer buy. ● When do customers buy. ● Where do they look.…

Documents Individual Decision Making. 9-2 Consumers as Problem Solvers Consumer purchase = response to problem...

Slide 1 Individual Decision Making Slide 2 9-2 Consumers as Problem Solvers Consumer purchase = response to problem Decision-making process –After realization that we want…