Documents 1 Information Integration. 2 Information Resides on Heterogeneous Information Sources different...

Slide 11 Information Integration Slide 2 2 Information Resides on Heterogeneous Information Sources different interfaces different data representations redundant and conflicting…

Marketing What are the pros and cons of database marketing

1. An organised collection of comprehensive information about customers for maintenance of customer relationships Customer Database 2. DATA WAREHOUSE where marketers can…