Slide 1 Slide 2 Unit 2: Supply, Demand, and Consumer Choice Can they see me? Slide 3 Demand Slide 4 DEMAND What is Demand? Demand is the different quantities of goods that…

Slide 1© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 14 DETERMINING THE BEST PRICE 14-1The Economics of Price Decisions 14-2Developing Pricing Procedures 14-3Pricing…

Slide 1 Chapter 6: Elasticity and Demand McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Elasticity Issue: How responsive…

Slide 1 Demand: Elastic and Inelastic Slide 2 What couldn’t you live without? Slide 3 Price Elasticity Price Quantity You will pay anything to drink….Which is why Governments…

Slide 1 MARKETING MARKETING © South-Western Thomson CHAPTER 14 Determining the Best Price 14.1 14.1 The Economics of Price Decisions 14.2 14.2 Developing Pricing Procedures…

Demand Chapter 3 What is demand? The willingness and ability to purchase a good or service Demand = Willingness and ability to purchase The Law of Demand As a price of a…