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Marketing Segmentation and Political Marketing Declan P Bannon Paisley Business School, University of Paisley, Paisley, PA1 2BE 0141-8483377 [email protected] Abstract…

Documents Segmenting B2B Markets Anand G. Khanna. Why Segmentation ? 1. Better matching of customer needs 2......

Slide 1Segmenting B2B Markets Anand G. Khanna Slide 2 Why Segmentation ? 1. Better matching of customer needs 2. Enhanced opportunity for growth 3. Retention of customer…