Marketing Segmentation and Political Marketing Declan P Bannon Paisley Business School, University of Paisley, Paisley, PA1 2BE 0141-8483377 [email protected] Abstract…
Slide 1Segmenting B2B Markets Anand G. Khanna Slide 2 Why Segmentation ? 1. Better matching of customer needs 2. Enhanced opportunity for growth 3. Retention of customer…