Documents Chapter 2. Review: What is an argument? God exists. This is a statement, not an argument. God...

Slide 1Chapter 2 Slide 2  Review: What is an argument?  God exists.  This is a statement, not an argument.  God exists. It is as plain as the nose on your face.…

Entertainment & Humor A Cross Cultural Typology of Advertising Humor

This empirical study explores the effectiveness of humorous advertising viewed in 92 countries from a typology of nine humor types. The humor typology was derived inductively…