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Under the umbrella of Brand Report Card Mirza Haider Ali 8971 Pre Script Clarification The report deals with the Brand Gul Ahmed , not the company Gul-Ahmed textile Mills…

BRAND EQUITY BRAND IDENTITY PRODUCT LINE EXTENSIONS BRAND EXTENSIONS PRODUCT MIX DECISIONS BRAND EQUITY BUILDING STRONG BRANDS BUILDING STRONG BRANDS BRAND STRENGTH= DIFFERENTIATION…

BRAND EQUITY BRAND IDENTITY PRODUCT LINE EXTENSIONS BRAND EXTENSIONS PRODUCT MIX DECISIONS BRAND EQUITY BUILDING STRONG BRANDS BUILDING STRONG BRANDS BRAND STRENGTH= DIFFERENTIATION…

Slide 1 Unit 9 Product Teaching objective: This unit aims to make the learner understand the product policies in a modern company, and the elements involved in the developing…