Slide 1Chapter 18 International Channel Perspectives Slide 2 The International Perspective 18 Objective 1: W hat drives the need to focus on international markets? Slow growth…
Slide 1Chapter 17Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 17 Export and Import Management Slide 2 Chapter 17Copyright (c) 2007…