India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the…

Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan…

Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of…

AIMA-Bosch Limited 38th NATIONAL COMPETITION FOR YOUNG MANAGERS THEME: “Unleashing innovation across the value chain – A mantra for growth” Team : 1) Mr. Apoorve Khandelwal…

CASE STUDY – BRAND POSITIONING RINKY S GADA DPGD/AP10/0105 SPECIALIZATION: MARKETING WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT AND RESEARCH Year of Submission: February,…

Provogue ² Readymade Garments Anukriti Pradip Beckes Distribution_Channel _Flow 2 Provogue is an Indian company incorporated on November 11, 1997 as Acme Clothing Private…

BRIJESH KUMAR KHUSHBOO VICKEY DURGESH 2009-11 CONTENTS y ABOUT GLOBUS. y STORE LOCATER. y HISTORY. y MERCHANDISEING. y BRAND MIX. y STORE LAYOUT. y STORE DESIGN. ABOUT GLOBUS…

INTRODUCTION Anna University has incorporated institutional training as a component of Master of Business Administration (M.B.A) course. This training program is designed…

Tata Tea Ltd Tata Tea Ltd •Tata Tea Limited, also known as TataTetley, is the world’s second largest manufacturer and distributor of tea • •Set up in 1964 as a joint…

Employee engagement Introduction The project focuses on the employee engagement activity in the organization. Its gives the gist about employee engagement that what is it…