INTRODUCTION The soft drink market is one of the biggest markets all over the world and growing at very rapid speed. The major player in the soft drink industry is Coca-Cola,…

WELCOME FOREIGN MNCS IN INDIA PEPSICO VS COCA-COLA GROUP MEMBERS TOPIC RAJKUMAR MNCs in India , Why MNCs in India? RAVINDER SINGH What has India gained? , What MNCs want?…

HUMAN RESOURCE PROJECT Performance & Reward Management at Coca-Cola India Pvt. Ltd. SUBMITTED BY: KARAN PRATAP SINGH LOHAN HARISH ARUNACHALAM SRIDHAR RAJAGOPAL 1 INDEX…

OBJECTIVE OF STUDY The project¶s purpose is to gain an opportunity to integrate and apply the concepts of Advertising and Sales Promotion to the development of a real-world…

no. 1-0000 Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating…

REPORT ON INDIAN BEVERAGE INDUSTRY TABLE OF CONTENTS 1. Beverage Overview-----------------------------------------------------3 2. Indian Beverage Industry------------------------------------------------------------------------------------------------------------------------4…

Acknowledgement Co-operation and building up of moral are the essence of success. These are two factors that go a long way in achieving it. It is a Herculean task, which…

no. 1-0085 Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating…

Case Study Coca-Cola’s Branding Strategies in India Kaushik Mukerjee* T he Indian cola industry saw a major change in the early 1990s with the re-entry of Coca-Cola into…

1. Coca-Cola India Pvt. Ltd. JITENDRA SANGLE 2. Coca-Cola India Pvt. Ltd. Coca-cola India Pvt. Ltd. INTRODUCTION Coca-Cola, the corporation nourishing the global community…