1. Mobile contextLaurence Veale21 June 2012 2. once the core of our business• desktop web pic 3. Print, recording, radio, cinema, TV, internet...mobile The 7th mass media…
The Mobile Landscape #MCMS2012 - Do you really need an app? IOS: 44% Android: 28% RIM: 24% WP:1,6% Losing 80% of your screen space forces you to focus.…