1. Secrets & Lies The Hidden World of the New Consumer 2. Why another study about consumers? 2 3. So Muchof Traditional Research Tells Us the Same Thing Over and Over…
1. What to expectThe world is in constant evolution…Consumer behaviour is evolving rapidly… But are our methods, techniques, research design and skills evolving accordingly?…
Slide 1Implicit measurement II: From tasks to processes Keith Payne University of North Carolina at Chapel Hill Slide 2 “Very absent-minded persons in going to their bedroom…