Documents Dr. Ir. Peeter W.J. Verlegh RSM Erasmus University Rotterdam COUNTRY IMAGE: measurement & impact on....

Slide 1Dr. Ir. Peeter W.J. Verlegh RSM Erasmus University Rotterdam COUNTRY IMAGE: measurement & impact on consumer behavior Slide 2 The impact of COO on consumer product…

Documents Dr. Ir. Peeter W.J. Verlegh RSM Erasmus University Rotterdam

Dr. Ir. Peeter W.J. Verlegh RSM Erasmus University Rotterdam COUNTRY IMAGE: measurement & impact on consumer behavior Country-of-origin effect The impact of COO on consumer…

Documents !KANDI COO Katja Jarvelainen

School of Business International marketing Bachelor‟s Thesis Effects of Country of Origin on Consumer Product Evaluations: Finnish clothing products in the minds of Russian…