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Documents IB Business and Management Unit 4.5: Promotion Lesson 1: Objectives of Promotion (pp. 557-574)

Slide 1IB Business and Management Unit 4.5: Promotion Lesson 1: Objectives of Promotion (pp. 557-574) Slide 2 Think about it Advertising is the art of convincing people to…

Documents Powerful & Practical: Writing the Impact Report

Powerful & Practical: Writing the Impact Report What is IMPACT? Impact is⦠The reportable, quantifiable, and verifiable positive difference (or potential difference)…