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Slide 1 1 Chapter 7 Advertising Planning and Strategy Slide 2 2 Learning Objectives Learn about major components of the advertising plan. Understand the importance of setting…

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DiGiorno Pizza by: Numero Unos Our Team… …Numero Unos Kellee Bassaragh, Co-Account Management Lead Krystina DeSadier, Co-Account Management Lead Patrick Osaji, Co-Creative…