1. The Marketing Mix 2. What is the marketing mix? Combination of key activities to sell a product 4 elements: Must consider all 4 elements in marketing strategy Price Product…

A PRESENTATION REPORT ON BRANDING DONE By VANDANA Master of Business Administration (MBA) HINDUSTAN INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES FARAH, MATHURA U.P. CONTENTS…

1. Fine-Tuning the Product 2. The Product Mix Options Features Uses Guarantee Packaging Brand Name Services The Product 3. Product Features • After basic product is identified,…

Apple, Inc. Formulation Presentation March, 7 2008 Mathew Lugo, Brooks Johnston, Jessica-Anne Stoudemire, Kerri Barringer, & Ben Ponds Executive Summary Presented by:…

1. Make Your Logo Stand Out With Custom Die Cut Stickers www.SiennaPacific.com 2. Custom die-cut stickers made from vinyl are great for businesses, schools, organizations,…

“A STUDY ON PREFERENCE OF WOMEN ON BRAND IMAGE OF COSMETICS IN CHENNAI” By P. Dhivya K . Dhanahasini R. Maria Shirley D. Preetha A PROJECT REPORT Submitted on the basis…

1. Introduction Celebrity endorsement has become an essential part of today’s advertisement world.Every big brand is using celebrities to promote their brands.This paper…

1. ADVERTISING 1Branding 2. WHAT IS A BRAND ? 3.  Personification of an organization? Promise to a customer ? Trust mark? Source of emotional attachment to the customers?…

1. Brand CreationOffensive & Defensive Competitive AdvantageBy: Mohamed Mousa 2. Brand &Competitive Advantage Definition • A Brand is a product, service, or concept…

Slide 1Giulia Paolinelli, Cristina Rossetti, Luca Sanchioni Giulia Paolinelli, Cristina Rossetti, Luca Sanchioni Slide 2 History Since the store first opened its doors in…