Documents IKEA Media Plan

Media Plan for IKEA Media Plan for IKEA An analysis of IKEAâs target audience and selection of media vehicles in which to advertise. Prepared By Kara Andersen 9 April 2014…

Documents IMC-Plan_Ikea.pdf

IMC Plan 1 Running Head: IKEA IMC PLAN IKEA Integrated Marketing Communications Plan Michelle Waddle West Virginia University IMC Plan 2 Executive Summary Contained in this…