Slide 1 Slide 2 Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China,…
Edwige Ravry, Peggy Nicod, Marine Jubé, Dimitri Cournède, Alexandre Krouglikoff IKEA Best in France Case study March 19th, 2004 IKEA IKEA is a furniture retailer (it…