1. From Smartphones to TabletsJon MewDirector of Mobile and [email protected]@jonmewiabuk.net/contact 2. Agenda• Consumer usage• Advertising• How brands are using…

1. Mobile Usage Behaviours and Trends The who, what, when, why & how of mobile consumersJeremy Copp, Vice President Mobile [email protected], +44 7876 567742 2.…

Slide 1 MOBILE & THE MEDIA DAY SUMMARY Slide 2 Objectives & Methodology Objectives Understand the level of usage of mobile media by daypart Measure cross media usage…

AM AM News/weather (29%), and traffic/travel (13%) First choice (34%) Breakfast Slot 6am-9am Finance/banking (20%) First choice (29%) Morning Rush 10am-12pm Source: IABâs…

Title goes here Mobile & the media day Summary Objectives & Methodology Objectives Understand the level of usage of mobile media by daypart Measure cross media usage…