Documents marketing strategy of lifebuoy

DEPARTMENT OF BUSINESS ADMINISTRATION TERM PAPE OF MARKETING MANAGEMENT On LIFEBOUY SOAP M arket [email protected] Ray Brem ner SVP, M rket a ing Operat ions Foods, Asia,…

Documents Lifebuoy

LIFEBUOY STP ANALYSIS GROUP 2 INTRODUCTION One of the oldest soap brands, available in India since 1895. Undisputed Leader in the soaps market of India, with 18.4% share.…

Documents Group presentation

GREENCAUSE GREENCAUSE CAUSES EFFECTS SOLUTIONS GREENCAUSE Middle Aged Achiever Goal orientated lifestyle Commitment to career & family Likely to vote Conservative Active…