Documents Malhotra Mr05 Ppt 21

Ch apter Twent y-O ne Multidimensional Scaling and Conjoint Analysis © 2007 Prentice Hall 21-1 Ch apter O utl ine 1) Overview 2) Basic Concepts in Multidimensional Scaling…

Documents Multidimensional Scaling and Conjoint Analysis. 21-2 Chapter Outline 1) Overview 2) Basic Concepts.....

Slide 1 Multidimensional Scaling and Conjoint Analysis Slide 2 21-2 Chapter Outline 1) Overview 2) Basic Concepts in Multidimensional Scaling (MDS) 3) Statistics & Terms…