1. Chapter 10Reference Groups and Family ReferencesConsumer Behavior, Ninth EditionSchiffman & KanukCopyright 2007 by Prentice Hall 2. Chapter Outline • What Is a Group?…
Slide 1 Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 Copyright ©…