Business Get a Grip - The Marketing Power of Managing Customer Relationships

R A L S T O N 3 6 0 G R AY M AT T ER V I E W 2 : GET A GRIP FALL 2004 1 V I E W II R A L S T O N 3 6 0 G R AY M AT T ER VIEW I I : GET A GRIP EXECUTIVE SUMMARY Most businesses…